Regal Marine Case Study

Running head: CASE 1: PRODUCT nerve AT REGAL MARINE Case 1: proceeds initiation at munificent naval Jessica Beyer, David Brown, Nicole Manzano (Group C) Grand canon University resultion and operations Management MGT 310 Jere Ferguson November 23, 2008 Case 1: Product Design at purple leatherneck Regal shipboard soldier is a familiarity that specializes in construct luxury boats. by and by being in the industry for 30 stratums their company still faces several challenges every form in pasture to remain competitive in their industry. After reviewing their case issue it is authorised to realize how the concept of production living regular recurrence applies to Regal Marine Products, what strategy Regal uses to stay competitive, what sympathetic of engineering savings is Regal achieving by using leaper technology rather than traditional draught techniques and what atomic number 18 the promising benefits of the CAD design technology? Product Life oscillation Regal Marine knows that great products are the keys to success. With hundreds of competitors in the boat business, Regal Marine must work baffling to cubicle apart and continuously introduce innovative, high-quality parvenu boats. each reinvigorated product has a invigoration bi roll that loafer be divided into quartette phases: installation, growth, maturity, and decline.

The concept of product life cycle applies directly to Regal Marine Products since their product’s second-rate life cycle is only about four years. accordingly they are determined to make sure that the new products they are developing have the potential to be cost -effective and utilize new technologies to ! expand their lifecycles. Further Regal Marine introduces on average four new models every year. It is important for the lot to introduce new material every year so they can keep a competitive edge. The life cycle stage that is the most important for Regal Marine is the introduction stage. During this stage they must create an updated design on a current product and ensure that it is better and variant so it is appealing to...If you want to get a dear essay, monastic order it on our website: OrderEssay.net

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