Marketing Strategy and future positioning of Gordon Highlander Museum

Executive Summary Given the demands of todays competitive and dynamic environs, it is quite challenging to understand strategic merchandising issues facing organizations and climb up the capability for long landmark business success. In this upshot study, this report aims to explore the market strategy of Gordon Highlanders Museum (GHM) in instal to frame of reference and maintain a competitive service in the dynamic marketplace. The critical synopsis mainly focussed on how trade mix 7Ps in GHM come unneurotic to score and develop the lively museums merchandising strategy. More specifically, existing overall trade strategy in GHM emphasize the specialisation option on product, price and promotional material to attend the demand of adult, senior citizen, children and other different visitant group. And it likewise combines with focus strategy to build the customer contentment and customer loyalty. In addition, based on the 7Ps abstract, the strategic opinion f or GHM in future is also identified as a band with separate and focused strategy in order to build the cognizantness of visitors as well as profit generation. Moreover, severalise strategy of GHM should emphasize three offers: product, promotion and process to paint a picture its competitive advantage. More specifically, process act as selling mix in future can be diversify by offer on-line booking service on line to boost its efficiency. Finally, future position of GHM is presented after the analytical thinking of its tar go bad market and its differentiated advantageand.

It should emphasize on oblation the unique visit experience in the feature environment to distinguish its a dvantage with other competitors in a sustain! able way. All in all, it is important to be aware of the success of marketing strategy is largely relied on no-hit implementation by senior managers in GHM. Page 1.0Introduction3 2.0Existing marketing strategy analysis 3 2.17Ps analysis in GHM 2.1.1 carrefour 2.1.2 Price 2.1.3 Promotion 2.1.4 Place 2.1.5 People 2.1.6 Process... If you want to get a full essay, order it on our website: OrderEssay.net

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