Nike Swot Analysis

NIKE Situation Analysis Strengths Nike is a globally recognized for world the repress one sportswear mail in the World. Nike be a competitive organization has a healthy abhorrence towards its competitors during capital of Georgia Olympics, Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and imputable to this step, it gained valuable coverage. Nike has no factories; rather it uses contract factories to conk the run short done which makes it instead a lean organization. It has contracts with above 700 shops globally in around 45 different countries. Weaknesses Even though the organization has a diversified range for sportswear, the income of the business, however, is still to a great extent dependent upon its mete out of the footwear market which leaves it at a instead under fire(predicate) spot if for any indicate its market share erodes. The sell sector is price in the altogether; retailers usually tend to declare oneself a v ery akin experience to the consumers with another cheaper product, which in return tends to get squeezed as retailers try to pass some of the low price challenger pressure onto Nike. Nike was for quite some time unwilling to notice any type of education concerning its partnering companies.

It was charged with the violation of overtime and minimum wage grade in Vietnam, 1996, that was seen as having pitiful working conditions, and that it was alike charged for exploiting cheap workforce overseas. Nike was also reported to have employ child labor in Pakistan and Cambodia to produce soccer balls. It was positioned as a subject of reprimand by anti-globalization groups due to it s stubborn and exploited manner that was qu! ite a disaster for its reputation. Opportunities The brand is sternly defended by its owners who count that Nike is not a prune brand, however, a large name of consumers wear Nike product because they gain a manner trend rather than to participate in a sport. It is mostly argued that in youth culture, Nike is a fashion brand which...If you want to get a full essay, pasture it on our website: OrderEssay.net

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