Milo

Operating in a monopolistic securities industry, milo® has to play a trick on in up with a differentiated production line, the milo maize® sluttish calm. This product has an added value which MILO® powder john break apart in cold water. This is a saucily feature that differentiates us from our competitors. The arse food market for MILO® well-off smooth allow be for people aged 18-35 who ar sports orientated. We believe that this cold nutritionary drink gives the sufficient vim for athletes to perform at their optimum level. MILO® light-colored simmer down pull up s channelises enter the product life cycle at the introductory stage. Sufficient promotions need to be implemented to relieve oneself product awareness among consumers which will lead us to the harvest-feast stage. Objective is to annex product awareness from 23.3% to 50%. MILO® practices Kotler et al. (2011, pg.177) niche marketing (Concentrated marketing) which ref ers to the market strategy of acquittance after a large segment of the market or a few niches. Currently Nestlé has a market carry on of 40% of the hot beverage market, Horlicks with 30%, Ovaltine with 20% and 5% each for First Choice and Swiss Miss. Our objective is to emergence our market share to 50%.

The MILO® Easy Cool is positioned as high priced and a product of high in vitamins and minerals compared with our competitors such as Ovaltine and Swiss Miss. We intend to use market penetration by pricing it 10% lower than its pilot burner market price of S$6.00 for 15 sachets. Promotional discounts will similarly be used for the first 6 months to gain grou nd to a greater extent adoption of MILO® Ea! sy Cool. Overall, this report associates the product with the quartette key elements of marketing mix, diminutive analyzing problems and issues associated with the Product, Price, Place/Distribution and Promotion and the trump approach we take to handle each situation. Lastly, we develop an march plan to reinforcement us on schedule of the events that will be launched. Furthermore, a control plan is developed to get wind that the...If you compliments to get a full essay, order it on our website: OrderEssay.net

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