Microsoft Canada, XBox Executive Summary Microsoft Canada is preparing its marketing plan for the Xbox over the approach form. The Xbox was launched the previous year and positioned as the complete home jazz up solution combining video gaming, the Internet and DVD playback. The Xbox is the most(prenominal) juicy gaming console on the market, but faces severe argument in its product family unit. The Sony Playstation 2 is the market loss attracter with over 50% of the console market. Microsoft also faces competition from Nintendo and their GameCube. Microsofts goal is to become the market leader in the stratum by dethroning Sony.
In edict to accomplish this goal Microsoft Canada must develop its marketing plan for 2002. Specifically, Microsoft must decide which order market to focus their efforts on. Specifically, they need to decide whether or non to plow focussing their attention on the male 16-24 year octogenarian heavy gamer which is also the target segment of Sony. Or, do they shif...If you requisite to get a full essay, order it on our website:
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